Back to portfolioBrand + web transformationProject 07

Onyx Elite

A full brand and web rebuild, from logo through to the live site.

Onyx EliteSelected work

Scope: Brand identity · website
Category: Health & performance
Offer: Coaching · retreats · executive programs

Visit the live experience

ROI

Project impact

What the work changes.

Constraint

The previous identity and website did not express the standard of a premium performance business as one coherent experience.

Intervention

A new identity and digital experience replaced the fragmented brand surface end to end.

Business effect

The offer becomes easier to trust, easier to understand, and better aligned with premium positioning at the moment of enquiry.

Context

The brief

Start with the tension, not the treatment.

Onyx Elite brings together strength training, breathwork, somatic healing, nutrition, retreats, memberships, and executive performance. The depth of the practice was difficult to understand when the identity and website did not present those offers as one coherent system.

The transformation needed to make a wide offer feel focused enough for premium individual and corporate buyers without flattening the founder's long-standing methodology into a generic wellness brand.

System

The deliverables

What we delivered, layer by layer.

01
A new visual identity and full brand system carrying the positioning across every customer-facing surface.
02
A rebuilt website giving coaching, retreats, memberships, digital products, and executive programs a clear shared hierarchy.
03
A focused enquiry journey designed to help premium individual and corporate buyers understand the right starting point.