Onyx Elite: Project | GetEducated.ai

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Brand + web transformation · Project 07

A full brand and web rebuild, from logo through to the live site.

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Scope: Brand identity · website
Category: Health & performance
Offer: Coaching · retreats · executive programs

Project impact

The problem, what we built, and what changes for the business.

01The problem
The previous identity and website did not express the standard of a premium performance business as one coherent experience.
02What we built
A new identity and digital experience replaced the fragmented brand surface end to end.
03The result
The offer becomes easier to trust, easier to understand, and better aligned with premium positioning at the moment of enquiry.

The brief

Onyx Elite brings together strength training, breathwork, somatic healing, nutrition, retreats, memberships, and executive performance. The depth of the practice was difficult to understand when the identity and website did not present those offers as one coherent system.

The transformation needed to make a wide offer feel focused enough for premium individual and corporate buyers without flattening the founder's long-standing methodology into a generic wellness brand.

The deliverables

01
A new visual identity and full brand system carrying the positioning across every customer-facing surface.
02
A rebuilt website giving coaching, retreats, memberships, digital products, and executive programs a clear shared hierarchy.
03
A focused enquiry journey designed to help premium individual and corporate buyers understand the right starting point.