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Consumer SaaS
Giftology
A relationship calendar that turns recurring moments into thoughtful gifts, built top to bottom with its own brand identity.
- Domain
- Consumer SaaS
- Build
- 6 weeks to production
- Stack
- Next.js · agent-powered recommendations
Results
- 6 wks
- Concept to production
- 100%
- Custom brandIdentity built from scratch, not templated
The problem
Private gift giving is a multi-billion-dollar industry with very little real product innovation in it. Birthdays and anniversaries arrive on the same dates every year and still manage to sneak up on people.
What we built
- Each loved one gets a profile carrying budget, history, and preferences.
- A year-view calendar surfaces birthdays and anniversaries early enough to act on them.
- Tina's Desk routes AI-powered recommendations against each profile, so a suggestion is shaped by who it is for.
- An editorial visual language and a custom brand identity built from scratch, rather than a template with a logo dropped on it.