Back to portfolioConsumer SaaSProject 05

Giftology

A relationship calendar that turns recurring moments into thoughtful gifts, built top to bottom with its own brand identity.

GiftologySelected work

Domain: Consumer SaaS
Build: 6 weeks to production
Stack: Next.js · agent-powered recommendations

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ROI

Project impact

What the work changes.

Constraint

People care about recurring occasions but manage dates, preferences, and purchase decisions in disconnected places.

Intervention

A relationship calendar joined profiles, budgets, history, and agent-assisted recommendations in one product.

Business effect

The product creates a repeatable reason to return before every meaningful occasion instead of relying on one-off discovery.

Context

The brief

Start with the tension, not the treatment.

Private gift giving is a multi-billion-dollar industry with very little real product innovation in it. Birthdays and anniversaries arrive on the same dates every year and still manage to sneak up on people.

System

The deliverables

What we delivered, layer by layer.

01
Each loved one gets a profile carrying budget, history, and preferences.
02
A year-view calendar surfaces birthdays and anniversaries early enough to act on them.
03
Tina's Desk routes AI-powered recommendations against each profile, so a suggestion is shaped by who it is for.
04
An editorial visual language and a custom brand identity built from scratch, rather than a template with a logo dropped on it.

Recorded evidence

Only documented project facts appear here.