Premium wellness brand

Aôn

A research-grade peptide apothecary developed in seven days—from positioning and creative direction through identity, packaging, web design, and AI agent experience design.

Engagement: 7 days
Brand: Premium wellness identity
Creative: Direction · Identity · Packaging
Digital: Web design · Mobile · AI agent

Selected work

ROI

The business ROI

Lead with the value the work creates.

Constraint

A technical wellness category needed premium desirability without sacrificing information, provenance, or trust.

Intervention

Positioning, identity, packaging, commerce, and AI-agent direction were developed as one launch system in seven days.

Business ROI

A product idea becomes a coherent premium brand customers can understand, navigate, and evaluate across every surface.

Context

The brief

Start with the tension, not the treatment.

The project starts from a category full of promise but short on proof: products are often presented with sparse documentation, purity language does too much of the selling, and cold-chain handling is treated as an afterthought.

The design challenge was to create a premium apothecary that could carry technical information without becoming clinical, noisy, or generic — and to make that discipline legible across the brand, packaging, product system, and commerce experience.

System

The deliverables

What we delivered, layer by layer.

01
Brand strategy and positioning built around purity, precision, provenance, and discretion.
02
Creative direction and a premium wellness identity spanning the wordmark, colour system, typography, and art direction.
03
A single apothecary packaging architecture extended across six protocol-led product categories and seventeen formulations.
04
Responsive web design spanning the home, science, about, collection, product, account, cart, and checkout surfaces.
05
AI agent experience design, positioned as part of the wider digital product system.
06
A quiet motion and interaction system designed to support comprehension rather than decorate the interface.

Details

Selected artifacts

The system becomes visible in the details.

Aôn product system showing apothecary bottles, category labels, and editorial product cards — 01
One bottle architecture, extended through a restrained category system.

Aôn desktop home experience with editorial headline, product image, and verified information hierarchy — 02
The home experience balances evidence, product discovery, and editorial restraint.

Aôn dark science page presenting six product integrity signals — 03
A dark editorial science surface makes the information hierarchy explicit.

Brand narrative and provenance are treated as part of the product system.

Aôn desktop shop with search, filters, category navigation, and a product grid — 05
The collection translates the protocol architecture into search and filtering.

Aôn responsive home and shop experiences shown on two mobile devices — 06
Desktop density collapses into a focused mobile journey.