Premium wellness brand · Project 08
A research-grade peptide apothecary developed in seven days, from positioning and creative direction through identity, packaging, web design, and AI agent experience design.
- Engagement
- 7 days
- Brand
- Premium wellness identity
- Creative
- Direction · Identity · Packaging
- Digital
- Web design · Mobile · AI agent
Project impact
The problem, what we built, and what changes for the business.
01The problem A technical wellness category needed premium desirability without sacrificing information, provenance, or trust.
02What we built Positioning, identity, packaging, commerce, and AI-agent direction were developed as one launch system in seven days.
- 03The result
A product idea becomes a coherent premium brand customers can understand, navigate, and evaluate across every surface.
The brief
The project starts from a category full of promise but short on proof: products are often presented with sparse documentation, purity language does too much of the selling, and cold-chain handling is treated as an afterthought.
The design challenge was to create a premium apothecary that could carry technical information without becoming clinical, noisy, or generic, and to make that discipline legible across the brand, packaging, product system, and commerce experience.
Independent studio project. Aôn was created in-house over seven days to demonstrate the studio approach to premium wellness identity, creative direction, digital product design, and AI agent experience design.
The deliverables
- 01
Brand strategy and positioning built around purity, precision, provenance, and discretion.
- 02
Creative direction and a premium wellness identity spanning the wordmark, colour system, typography, and art direction.
- 03
A single apothecary packaging architecture extended across six protocol-led product categories and seventeen formulations.
- 04
Responsive web design spanning the home, science, about, collection, product, account, cart, and checkout surfaces.
- 05
AI agent experience design, positioned as part of the wider digital product system.
- 06
A quiet motion and interaction system designed to support comprehension rather than decorate the interface.
Selected artifacts
One bottle architecture, extended through a restrained category system.
The home experience balances evidence, product discovery, and editorial restraint.
A dark editorial science surface makes the information hierarchy explicit.
Brand narrative and provenance are treated as part of the product system.
The collection translates the protocol architecture into search and filtering.
Desktop density collapses into a focused mobile journey.
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