- 01Start here
Pick the offer you are going to sell
Generalists starve. Choose one offer from the menu, one kind of business to sell it to, and the outcome you attach your name to — before you build a single asset.
- 02Module 1
The fundamentals of custom AI solutions
What is actually being sold when a business buys AI: automations, agents, systems, and integrations. What each costs to deliver, what breaks, and how to tell which one the business in front of you needs. This is the literacy that lets a non-technical seller quote confidently without bluffing.
- 03Module 2
Package it so a buyer can say yes
Turn a capability into a product: name, scope, deliverables, timeline, exclusions. The difference between “I do AI automation” and an offer with edges someone can sign.
- 04Module 3
Price it at $5,000 and hold the number
Why AI work is priced on the outcome and not the hours, how to anchor before the call, what to do when they ask for a discount, and why the cheapest client is always the most expensive one.
- 05Module 4You build this
Install the sales automation system
The one module you build rather than watch. Install the pipeline on your own accounts — sourcing, enrichment, outbound sequences, qualification rules, proposal generation, and the signature flow — so real conversations start arriving while you work through the rest of the course.
- 06Module 5
The proof surface
The site, the case study, and the demo. What a buyer needs to see to believe you can do this — and how to build it in a weekend when you have no AI clients yet.
- 07Module 6
Sell to the book you already have
The fastest path to the first deal: the clients, past clients, and warm contacts who already trust you. The exact message, the reactivation sequence, and the referral ask — before you spend a day on strangers.
- 08Module 7
The diagnostic call
How to run the first conversation so it qualifies, scopes, and sells at once. The questions, the order, the silence, and how to end with a decision instead of “let me think about it.”
- 09Module 8
Propose and close
The proposal that gets signed, sent while the call is still warm. The four objections that account for most lost deals, and the close itself — asked plainly, without theatre.
- 10Module 9
Contracts, risk, and getting paid
Agreements, deposits, payment terms, scope-change clauses, IP and data handling, and the specific moments where you stop using a template and pay a lawyer. Written so you know what you are signing.
- 11Module 10
Hand it to delivery and keep the client
How the white-label partnership actually runs: what we need from you, what the client sees, how communication works, and how the margin is structured. Plus when to hire in house instead.
- 12Module 11
From consultant to studio